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Learn everything you need about Customer Journey Mapping

Practical online course to create your first map in 7 hours and get valuable insights for the perfect Customer Experience.

Students and experts about the course

Glenn Platt

Director of Miami University’s Emerging Technology in Business + Design Program

I have my students do Google, Hootsuite, Hubspot, and other certifications in this class so that they have a competitive advantage when looking for a job.
It felt like a perfect match when I stumbled upon UXPressia Academy. Their customer journey mapping fundamentals course had everything that I needed and even more. It was super easy to integrate the course into the learning process. It helped to reinforce my lectures and gave my students a different take on the topic.

Anfisa Bogomolova

UX design trainer,

Senior UX designer @ Citrix

While taking online courses you expect to have videos, this one is more like a chatbot dialog where you progress through different stages.  It would be great for people who never did a customer journey – they do it while talking. Overall I think it’s quite engaging and helping you a lot to structure your knowledge.
I’m really in love with the experience because the storytelling makes everything much easier to comprehend!
I’m super happy with the opportunity to take the course.
Desirée Nyári
UX Designer @ Banco Carrefour
Having us learn in an interactive way is something I really loved. In addition, the tool was very helpful while learning the concepts to practice instantly.
Somesh K S
Interaction designer @ Digital product school
I absolutely love the concept of gamification you have here. It’s always a good idea to learn something while solving a problem in the real world. Learning by doing is the best way to go.
Shreya Doodles
Amazing course. It was so interactive and it also told case samples quite well. Nice and simple, with humor, love it.
Juri Hartikainen
Course structure
Introduction to journey mapping
Get acquainted with journey mapping concept:
  • What customer journey mapping is (and is not)?
  • What’s the value of customer journeys visualization?
  • Where to get data for your map?
Learn by practice and define all the stages in the customer journey. 
You will find out:
  • What stages are in journey mapping?
  • How do they reflect the major goals your customer is trying to achieve?
Touchpoints and channels
Analyze the path customer go through by differentiating touchpoints and channels:
  • What touchpoints and channels?
  • How to identify them in a real customer interview?
Goals, problems, and emotions
Put yourself in customer's shoes and practice with human insights:
  • What’s the role of goals, problems, and emotions in journey mapping?
  • How to understand customer goals?
  • Why is emotional journey so crucial?
Moments of truth
Practice in identifying and mapping the moments of truth in your case:
  • Why are moments of Pain and Glory so crucial?
  • How to identify them?
Ideas and opportunities
Practice in finding opportunities and generating ideas on how to improve the product or service.

Download the curriculum with course details.

What you'll learn

What customer journey mapping is, its importance and basic concepts.

Create customer journey maps following a repeatable and proven process.

Analyze research data, transform it into valuable insights, and act on them.

Get your entire team and stakeholders aligned and communicate your ideas quicker to them.

Make better business decisions based on the information from your CJM.

Build a customer journey map with an online collaborative tool.

Available in English, Español

Customer journey maps visualize the entire experience with a product, service, or business from a customer's point of view, helping businesses understand and address customer needs and pain points.
Journey mapping is not easy.
Knowing the CJM field inside out, we identified 6 common customer journey mapping issues that face even the best of us:

Not knowing how to get started with customer journey mapping.

Not starting mapping as you are not sure whether you have enough data to build a map.

Not understanding what information and in what format to add to the map.

Not having a proven, step-by-step CJM process in place.

Not knowing how to prioritize what is really important instead of focusing on unnecessary details.

Spending too much time on the map that is useless to your business.

Do any of these scenarios sound familiar to you?

We created this course to help people like you get the skills you need to create effective customer journey maps.

This course is for everyone who wants to

Improve customer experience strategy.

Make better day-to-day business decisions.

Put customers at the center of everything you do.

Target specific customers.

Ensure alignment across the board.

​Only do research that's worth the time and effort.

Learners taking this course are

UX and CX designers

Customer experience managers

Service and product innovators

Marketers and project managers

and everyone who wants to master customer journey mapping

Why choose this course
Interactive learning.

We build the whole course in a conversation-based format to make your learning experience interactive and fun.

Learn by doing.

Learn CJM concepts and tools and immediately put them into use during practical tasks.

A mentor for you.

A digital mentor will help you make the most of the course by sharing continuous feedback.

Leverage the best tools.

During the entire course, you will be using the most advanced CJM software.

Learn in a real life-like setting.

You will work with real data samples and solve real-world cases for real customers.

A real map.

Throughout the course, you’ll be creating a customer journey map based on a real business case.

Lifetime access to the course and its future updates.
Course completion certificate to prove your success.
One month of UXPressia PRO membership for FREE!
You will also get

A checklist for your next customer journey map.

Numerous CJM templates and detailed guides on how to create customer journey maps, plus other useful materials prepared by UXPressia.

The first customer journey map for your portfolio.

Start your CJM course today



and get free course materials

Available in English, Español

Who's behind this course
Yuri Vedenin

Founder & CEO, UXPressia

Founder and CEO of UXPressia, Yuri is on a mission to help organizations and teams to become more human-centric.
He has co-founded and actively contributes to the three professional communities: for UX/CX specialists, Product Managers and Business Analysts. Yuri conducts workshops and speaks at different conferences related to UX, CX and Product Development all over the world.

Nick Efimov

Chief Product Officer, UXPressia Academy

Nikita has overall 13 years of experience in Software Development and solid knowledge in UX, user research and product management.

Being UX coach for more than 6 years at ITMINE and by himself, he organized hundreds of corporate trainings and workshops about CJM, JTBD, empathy mapping and other aspects of managing customer experience.

An online collaboration tool for building customer journey maps and creating personas and impact maps.

Trusted by the world’s leading companies
Frequently asked questions
Are there any videos to watch?

There are none. It’s an interactive course that is built in the form of dialogue. The course allows you to gain a game-like experience, turning learning into a fun and interactive experience.

How long is the course?

The estimated workload is 7 hours. There are no deadlines to complete it, meaning that you can learn at your own pace. You can either develop your own curriculum or use one of those we offer to learners.

I’m already working on a customer journey map. Should I take the course anyway?

Sure thing. You will improve your CJM skills and learn how to create better maps as this course was designed by people who work on leading CJM software.

When can I start the course?

You can begin the course anytime and learn at your own pace. All course participants get lifetime access to it and the curriculum. After you complete the course, you will be able to review specific sections whenever you want, take it all over again, and view course updates.

Do I need to know customer journey mapping?

No prior customer journey mapping experience is required. This course will teach you how to create successful customer journey maps from scratch.

What software do I need to complete the course?

You don’t need to purchase or install special software. You can create customer journey maps in a way that suits you best (e.g., with a notebook and pen). We will also give you 1 month of free access to the UXPressia PRO plan so that you learn how to create CJMs with industry-standard software.

Let's keep in touch!

Feel free to contact us with questions, ideas and potential partnerships.

951 Mariners Island Blvd., Suite 300, San Mateo, CA 94404.


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