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Learn everything you need about Customer Journey Mapping

Practical online course to create your first map in 7 hours and get valuable insights for the perfect Customer Experience.

Available in English, Español

Students and experts about the course

Glenn Platt

Director of Miami University’s Emerging Technology in Business + Design Program

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Anfisa Bogomolova

UX design trainer,

Senior UX designer @ Citrix

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¡Uf! La primera parte está hecha. ¿Qué sigue?
 
¿Puedes explicar qué son estos?
¡Uf! La primera parte está hecha. ¿Qué sigue?
 
¡Uf! La primera parte está hecha. ¿Qué sigue?
 
¿Puedes explicar qué son estos?
¡Uf! La primera parte está hecha. ¿Qué sigue?
 
¡Uf! La primera parte está hecha. ¿Qué sigue?
 
¿Puedes explicar qué son estos?
¡Uf! La primera parte está hecha. ¿Qué sigue?
 
¡Uf! La primera parte está hecha. ¿Qué sigue?
 
¿Puedes explicar qué son estos?
¡Uf! La primera parte está hecha. ¿Qué sigue?
 
¡Uf! La primera parte está hecha. ¿Qué sigue?
 
¿Puedes explicar qué son estos?
¡Uf! La primera parte está hecha. ¿Qué sigue?
 
¡Uf! La primera parte está hecha. ¿Qué sigue?
 
¿Puedes explicar qué son estos?
¡Uf! La primera parte está hecha. ¿Qué sigue?
 
¡Uf! La primera parte está hecha. ¿Qué sigue?
 
¿Puedes explicar qué son estos?
¡Uf! La primera parte está hecha. ¿Qué sigue?
 
¡Uf! La primera parte está hecha. ¿Qué sigue?
 
¿Puedes explicar qué son estos?
¡Uf! La primera parte está hecha. ¿Qué sigue?
 
¡Uf! La primera parte está hecha. ¿Qué sigue?
 
¿Puedes explicar qué son estos?
Course structure
1. Introduction to journey mapping

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2. Stages

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3. Touchpoints and channels

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4. Goals, problems, and emotions

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5. Moments of truth

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6. Ideas and opportunities

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What you'll learn

What customer journey mapping is, its importance and basic concepts.

Create customer journey maps following a repeatable and proven process.

Analyze research data, transform it into valuable insights, and act on them.

Get your entire team and stakeholders aligned and communicate your ideas quicker to them.

Make better business decisions based on the information from your CJM.

Build a customer journey map with an online collaborative tool.

Available in English, Español

Customer journey maps visualize the entire experience with a product, service, or business from a customer's point of view, helping businesses understand and address customer needs and pain points.
Journey mapping is not easy.
Knowing the CJM field inside out, we identified 6 common customer journey mapping issues that face even the best of us:

Not knowing how to get started with customer journey mapping.

Not starting mapping as you are not sure whether you have enough data to build a map.

Not understanding what information and in what format to add to the map.

Not having a proven, step-by-step CJM process in place.

Not knowing how to prioritize what is really important instead of focusing on unnecessary details.

Spending too much time on the map that is useless to your business.

Do any of these scenarios sound familiar to you?

We created this course to help people like you get the skills you need to create effective customer journey maps.

This course is for everyone who wants to

Improve customer experience strategy.

Make better day-to-day business decisions.

Put customers at the center of everything you do.

Target specific customers.

Ensure alignment across the board.

​Only do research that's worth the time and effort.

Learners taking this course are

UX and CX designers

Customer experience managers

Service and product innovators

Marketers and project managers

and everyone who wants to master customer journey mapping

Why choose this course
Interactive learning.

We build the whole course in a conversation-based format to make your learning experience interactive and fun.

Learn by doing.

Learn CJM concepts and tools and immediately put them into use during practical tasks.

A mentor for you.

A digital mentor will help you make the most of the course by sharing continuous feedback.

Leverage the best tools.

During the entire course, you will be using the most advanced CJM software.

Learn in a real life-like setting.

You will work with real data samples and solve real-world cases for real customers.

A real map.

Throughout the course, you’ll be creating a customer journey map based on a real business case.

Lifetime access to the course and its future updates.
Course completion certificate to prove your success.
One month of UXPressia PRO membership for FREE!
You will also get

A checklist for your next customer journey map.

Numerous CJM templates and detailed guides on how to create customer journey maps, plus other useful materials prepared by UXPressia.

The first customer journey map for your portfolio.

Start your CJM course today

$50

OR

and get free course materials

Wondering what’s inside the course?

Download the curriculum with course details.

OR

Take the quiz to learn how it all works.

Who's behind this course
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Yuri Vedenin

Founder & CEO, UXPressia

Founder and CEO of UXPressia, Yuri is on a mission to help organizations and teams to become more human-centric.
He has co-founded and actively contributes to the three professional communities: for UX/CX specialists, Product Managers and Business Analysts. Yuri conducts workshops and speaks at different conferences related to UX, CX and Product Development all over the world.

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Nick Efimov

Chief Product Officer, UXPressia Academy

Nikita has overall 13 years of experience in Software Development and solid knowledge in UX, user research and product management.

Being UX coach for more than 6 years at ITMINE and by himself, he organized hundreds of corporate trainings and workshops about CJM, JTBD, empathy mapping and other aspects of managing customer experience.

An online collaboration tool for building customer journey maps and creating personas and impact maps.

Trusted by the world’s leading companies
Frequently asked questions

When can I start the course?


You can begin the course anytime and learn at your own pace. All course participants get lifetime access to it and the curriculum. After you complete the course, you will be able to review specific sections whenever you want, take it all over again, and view course updates.




How long is the course?


The estimated workload is 7 hours. There are no deadlines to complete it, meaning that you can learn at your own pace. You can either develop your own curriculum or use one of those we offer to learners.




Are there any prerequisites for this course? Do I need to know customer journey mapping?


No prior customer journey mapping experience is required. This course will teach you how to create successful customer journey maps from scratch.




I’m already working on a customer journey map. Should I take the course anyway?


Sure thing. You will improve your CJM skills and learn how to create better maps as this course was designed by people who work on leading CJM software.




What software do I need to complete the course?


You don’t need to purchase or install special software. You can create customer journey maps in a way that suits you best (e.g., with a notebook and pen). We will also give you 1 month of free access to the UXPressia PRO plan so that you learn how to create CJMs with industry-standard software.




Are there any videos to watch?


There are none. It’s an interactive course that is built in the form of dialogue. The course allows you to gain a game-like experience, turning learning into a fun and interactive experience.





Let's keep in touch!

Feel free to contact us with questions, ideas and potential partnerships.

951 Mariners Island Blvd., Suite 300, San Mateo, CA 94404.

academy@uxpressia.com

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