top of page

Already have an account?


Learn to ask the right questions during a customer interview

Discover 7 interview techniques to get valuable insights from talking to customers and enrich your journey maps & personas

A crucial part of a successful Journey Mapping and Personas initiative is the qualitative interview with your customers. Interviewing is a great way to understand better their needs, thoughts & feelings, pain points, and behavior.
But we have all walked away from interviews thinking "Oh no, I forgot to ask that one important question!".
This interactive course has tons of exercises to practice and ensure getting useful and actionable information from customers.

Interview techniques covered

Closed & Open-ended questions

5 Whys

Some people say


Talking about the future

5W + 1H


After taking this course, you’ll know how to:

Сraft the right questions and keep the conversation going until you have enough information.

Get to the root cause of the problem and your interviewees’ real motivations.

Get deep into the aspects of the situation and widen the search.

Gain a deeper understanding of the problem and explore the context around it.

This course is useful for:

UX Professionals


Sales & Marketing Specialists


CX Professionals




Founders & Business Owners


Research Specialists


Product Managers

You will also get

Lifetime access to the course and its future updates
Course completion certificate to prove your success
6-month access to all new cases in the simulator
and other useful materials prepared by UXPressia Academy 

What makes this course different

Practical learning

Forget about boring theory, learn by doing. Get hands-on experience through practical tasks and feedback. Experience the freedom to make mistakes and learn from them.

Easy to start

Dive into the world of customer interviews in a stress-free environment. Practice time-tested interview techniques before talking to real people.

Learn by having fun

We made learning fun and engaging to encourage you to develop your interview skills.

Instant feedback

Get immediate feedback from the simulator to move you in the right direction.

No tight schedule

Work on your customer interview skills whenever you have a few free minutes. The theory and practice are broken down into bite-sized chunks that require little time.


Lifetime access to the course

7 days money back guarantee

6-month access to all new cases in the simulator

Course completion certificate

Still not sure if it’s the right fit for you?


2021 Copyright: UXPressia®

bottom of page