PRACTICAL ONLINE COURSE
Learn to ask the right questions during a customer interview
Discover 7 interview techniques to get valuable insights from talking to customers and enrich your journey maps & personas
A crucial part of a successful Journey Mapping and Personas initiative is the qualitative interview with your customers. Interviewing is a great way to understand better their needs, thoughts & feelings, pain points, and behavior.
But we have all walked away from interviews thinking "Oh no, I forgot to ask that one important question!".
This interactive course has tons of exercises to practice and ensure getting useful and actionable information from customers.
Interview techniques covered
Closed & Open-ended questions
5 Whys
Some people say
Boomerang
Talking about the future
5W + 1H
Echo
After taking this course, you’ll know how to:
Сraft the right questions and keep the conversation going until you have enough information.
Get to the root cause of the problem and your interviewees’ real motivations.
Get deep into the aspects of the situation and widen the search.
Gain a deeper understanding of the problem and explore the context around it.
This course is useful for:
UX Professionals
Sales & Marketing Specialists
CX Professionals
Consultants
Founders & Business Owners
Research Specialists
Product Managers
You will also get
Lifetime access to the course and its future updates
Course completion certificate to prove your success
6-month access to all new cases in the simulator
and other useful materials prepared by UXPressia Academy
What makes this course different
Practical learning
Forget about boring theory, learn by doing. Get hands-on experience through practical tasks and feedback. Experience the freedom to make mistakes and learn from them.
Easy to start
Dive into the world of customer interviews in a stress-free environment. Practice time-tested interview techniques before talking to real people.
Learn by having fun
We made learning fun and engaging to encourage you to develop your interview skills.
Instant feedback
Get immediate feedback from the simulator to move you in the right direction.
No tight schedule
Work on your customer interview skills whenever you have a few free minutes. The theory and practice are broken down into bite-sized chunks that require little time.
Price
$50
Lifetime access to the course
7 days money back guarantee
6-month access to all new cases in the simulator
Course completion certificate
Still not sure if it’s the right fit for you?
