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PRACTICAL ONLINE COURSE

Learn to build insightful personas to win your audience

Create effective production-ready personas in 8 easy steps with our conversation-based course

The Personas course is amazing. I really enjoyed it. I definitely liked the content structure. Using examples, the course illustrates what personas are and shows how to create them right with the help of research.
Lore Pasos, Innovation Consultant
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In only 7 hours of interactive learning, you will:

Find out what personas are, how they can benefit any project, and how to sell persona projects to management
Learn common mistakes, misconceptions, and pitfalls to avoid
Be introduced to the research process and methods and approaches used in persona projects
Discover how to transform research data into a persona
Learn how to segment your clients by behavioral patterns
Find out the basic persona structure and what information to include depending on your project's needs
Build your first persona based on the research data provided to you

This course is useful for everyone who is into

Product Development
Focus on features that will bring value to your clients
Experience design & management
Build empathy with users to create the perfect experience
Marketing & Sales
Enhance your value proposition to target customers
Consulting
Help your clients build a customer-centric culture

You will also get

Lifetime access to the course and its future updates
Personas and Segmentation Cheat cards
Course completion certificate to prove your success