Answer these questions to find out who you are in the CJM world

Cathy

Cathy Spenser

Mentor

Hi there! My name is Cathy. I’m a virtual mentor of the CJM Fundamentals course at the UXPressia Academy.
I’ll ask you some questions to determine who is your persona in the CJM world.
 
We'll also take a quick look under the hood to see what to expect inside the course.
Are you ready?
Cathy

Cathy Spenser

Mentor

Let’s start with the most critical question.
Why do you need a customer journey map?
Cathy

Cathy Spenser

Mentor

Hmmm, that sounds promising. But I need more details.
Your to-be-built CJM is likely to be similar to the example number...
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Cathy

Cathy Spenser

Mentor

CJMs can come in different formats: from handwritten stickers on the wall to complex schemes in the electronic format.
 
But when choosing a format for your CJM, remember that it’s data that determines the format, not vice versa.
Cathy

Cathy Spenser

Mentor

Let’s imagine for a moment that you’ve built a CJM. What will you do next? Which artifacts will you create?
Cathy

Cathy Spenser

Mentor

Sounds interesting!
There are many ways to use CJM. Some people, for example, use CJMs as dashboards.
They put KPIs on maps, make these maps available to all stakeholders and continuously update these maps.
Cathy

Cathy Spenser

Mentor

Let's move on. Where will you collect data for your CJM?
From the list below, choose all the options that best suit you.

I’ll conduct a user interview or a user monitoring session.

I’ll carry out a survey.

I have some thoughts and hypotheses.

I’ll ask marketing/sales/research departments and other people communicating with users to share the data they have with me.

I’ll run a brainstorming session with my team and/or parties concerned.

Cathy

Cathy Spenser

Mentor

You can use a variety of different sources to collect data for your map.
 
But remember to make use of real customer data (e.g., reviews, interviews, etc.) to ensure that decisions driven by your map lead to qualitative results.
Cathy

Cathy Spenser

Mentor

What in-house challenges do you face while building a customer journey map?
Cathy

Cathy Spenser

Mentor

I see. That’s exactly what I went through.
 
And the last question I have. What would you do if you needed to build another CJM?
Cathy

Cathy Spenser

Mentor

That’s all. Thanks!
 
I’ve processed your answers, and here is your result.
Chances you are…
100%
Insights Delivery
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Your challenge is striking a balance between quality insights and the visual appeal of your map.
 
You believe that storytelling is the best way to communicate complicated results of data analysis comprehensively.
100%
Presenter
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You're preparing a presentation to align vision between multiple stakeholders. You use personas to explain who you are targeting with your marketing campaigns, and you use customer journeys to communicate a big picture with all touchpoints and budgets for each stage.
 
You live in PowerPoint and you use it to put together all sorts of reports including highlights from customer journey maps and personas, market research, competitors overview, etc.
100%
Pre-Sale Pro
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You use customer journey maps to pitch your ideas to your client or team and to make sure everyone understands the changes you propose. The stakes are high, the audience is demanding, and so the way your map looks is a make-or-break factor.
 
Your maps must have good visuals such as interface screenshots, photos, flow diagrams, etc. as they will be used for development.
100%
Sense Maker
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You have gone through the post-it notes, whiteboard, and spreadsheet phase; they worked okay, but clean design helps you understand areas of opportunities faster.
 
Your goal is to get from quantitative data to quality insights and to find the patterns to improve your product/service.
100%
Automator
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You want to target your market more efficiently and need to learn more about your customers.
 
You have a well-defined set of success metrics (e.g. to increase the number of leads) and you're looking for a way to design and execute all sorts of marketing campaigns. Measuring KPIs, A/B testing, and omnichannel campaigns are your jam.
100%
Producer
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You make customer journey maps collaboratively during workshops and turn insights into epics/stories that you and your team will bring to life. You track progress and keep your map up to date (or at least try to).
 
You want to communicate ideas quicker and keep everyone in the loop.
You can share the results with your friends.
Cathy

Cathy Spenser

Mentor

That was an example of how the Academy works.
Virtual characters will ask you questions, share CJM basics, give you tasks, and provide you with feedback on them.
Our first course, CJM Fundamentals, will take you from A to Z through all the steps you need to master customer journey mapping. This interactive course is packed with real data samples and practical exercises, making learning fun.
Are you ready to start?

OR

learn more about the course