Fun quiz: Who you are in the CJM world

UXPressia Academy

Answer these questions to find out who you are in the CJM world

Cathy Spenser

Mentor

Hi there! My name is Cathy. I’m a virtual mentor of the CJM Fundamentals course at the UXPressia Academy.

I’ll ask you some questions to determine who is your persona in the CJM world.

We'll also take a quick look under the hood to see what to expect inside the course.

Are you ready?

Sure. Let's start!

Cathy Spenser

Mentor

Let’s start with the most critical question.

Why do you need a customer journey map?

I want to put together unstructured user research findings from different sources to communicate them to my team in a visual way.

I want to prepare a board presentation or a report to inform and educate stakeholders.

I need to communicate product roadmap to my client/team and to get buy-in for suggested changes.

I need to understand our customers better, see the gaps and pain points in their journeys, and identify opportunities for improvement.

I need to develop a marketing, content, or sales strategy that involves omni-channel experience.

I want to identify the features that should be implemented for our service and create a product roadmap collaboratively with my team.

Answer

Cathy Spenser

Mentor

Hmmm, that sounds promising. But I need more details.

Your to-be-built CJM is likely to be similar to the example number...

Cathy Spenser

Mentor

CJMs can come in different formats: from handwritten stickers on the wall to complex schemes in the electronic format.

But when choosing a format for your CJM, remember that it’s data that determines the format, not vice versa.

Cathy Spenser

Mentor

Let’s imagine for a moment that you’ve built a CJM. What will you do next? Which artifacts will you create?

I’ll give some tasks to designers/developers.

My content/marketing team will use it to create some pieces of content.

I’ll prepare a report for stakeholders.

I’ll draw up a research plan.

I’ll forward the CJM to all concerned parties or will no longer use the map.

Answer

Cathy Spenser

Mentor

Sounds interesting!

There are many ways to use CJM. Some people, for example, use CJMs as dashboards.

They put KPIs on maps, make these maps available to all stakeholders and continuously update these maps.

Cathy Spenser

Mentor

Let's move on. Where will you collect data for your CJM?

From the list below, choose all the options that best suit you.

I’ll conduct a user interview or a user monitoring session.

I’ll carry out a survey.

I have some thoughts and hypotheses.

I’ll ask marketing/sales/research departments and other people communicating with users to share the data they have with me.

I’ll run a brainstorming session with my team and/or parties concerned.

Answer

Cathy Spenser

Mentor

You can use a variety of different sources to collect data for your map.

But remember to make use of real customer data (e.g., reviews, interviews, etc.) to ensure that decisions driven by your map lead to qualitative results.

Cathy Spenser

Mentor

What in-house challenges do you face while building a customer journey map?

It’s hard to gather all concerned parties together as there are too many people involved.

Get stakeholder buy-in and have a budget in place.

There’s no way to keep the map updated.

It’s hard to conduct full-fledged researches due to time and resource limitations.

I want to make it look great, but I’m bad at design.

There are no challenges. I'm a genius.

Answer

Cathy Spenser

Mentor

I see. That’s exactly what I went through.

And the last question I have. What would you do if you needed to build another CJM?

I’ll build a new map from scratch, and its structure will depend on a specific situation.

I’ll search the web for ready-made templates.

I’ll use a simplified CJM structure. E.g., Before-During-After.

I’ll focus on data, not the CJM structure.

Answer

Cathy Spenser

Mentor

That’s all. Thanks!

I’ve processed your answers, and here is your result.

Chances you are…

Check the result

100%

Insights Delivery

Your challenge is striking a balance between quality insights and the visual appeal of your map.

You believe that storytelling is the best way to communicate complicated results of data analysis comprehensively.

100%

Presenter

You're preparing a presentation to align vision between multiple stakeholders. You use personas to explain who you are targeting with your marketing campaigns, and you use customer journeys to communicate a big picture with all touchpoints and budgets for each stage.

You live in PowerPoint and you use it to put together all sorts of reports including highlights from customer journey maps and personas, market research, competitors overview, etc.

100%

Pre-Sale Pro

You use customer journey maps to pitch your ideas to your client or team and to make sure everyone understands the changes you propose. The stakes are high, the audience is demanding, and so the way your map looks is a make-or-break factor.

Your maps must have good visuals such as interface screenshots, photos, flow diagrams, etc. as they will be used for development.

100%

Sense Maker

You have gone through the post-it notes, whiteboard, and spreadsheet phase; they worked okay, but clean design helps you understand areas of opportunities faster.

Your goal is to get from quantitative data to quality insights and to find the patterns to improve your product/service.

100%

Automator

You want to target your market more efficiently and need to learn more about your customers.

You have a well-defined set of success metrics (e.g. to increase the number of leads) and you're looking for a way to design and execute all sorts of marketing campaigns. Measuring KPIs, A/B testing, and omnichannel campaigns are your jam.

100%

Producer

You make customer journey maps collaboratively during workshops and turn insights into epics/stories that you and your team will bring to life. You track progress and keep your map up to date (or at least try to).

You want to communicate ideas quicker and keep everyone in the loop.

You can share the results with your friends.

Cathy Spenser

Mentor

That was an example of how the Academy works.

Virtual characters will ask you questions, share CJM basics, give you tasks, and provide you with feedback on them.

Our first course, CJM Fundamentals, will take you from A to Z through all the steps you need to master customer journey mapping. This interactive course is packed with real data samples and practical exercises, making learning fun.

Are you ready to start?

learn more about the course

Answer these questions to find out who you are in the CJM world

Hi there! My name is Cathy. I’m a virtual mentor of the CJM Fundamentals course at the UXPressia Academy.

​

I’ll ask you some questions to determine who is your persona in the CJM world.

We'll also take a quick look under the hood to see what to expect inside the course.

​

Are you ready?

Let’s start with the most critical question.

​

Why do you need a customer journey map?

Hmmm, that sounds promising. But I need more details.

​

Your to-be-built CJM is likely to be similar to the example number...

(click any picture to zoom in)

1

2

3

4

5

CJMs can come in different formats: from handwritten stickers on the wall to complex schemes in the electronic format.

But when choosing a format for your CJM, remember that it’s data that determines the format, not vice versa.

Let’s imagine for a moment that you’ve built a CJM. What will you do next? Which artifacts will you create?

Sounds interesting!

​

There are many ways to use CJM. Some people, for example, use CJMs as dashboards.

​

They put KPIs on maps, make these maps available to all stakeholders and continuously update these maps.

Let's move on. Where will you collect data for your CJM?

​

From the list below, choose all the options that best suit you.

You can use a variety of different sources to collect data for your map.

But remember to make use of real customer data (e.g., reviews, interviews, etc.) to ensure that decisions driven by your map lead to qualitative results.

What in-house challenges do you face while building a customer journey map?

I see. That’s exactly what I went through.

And the last question I have. What would you do if you needed to build another CJM?

That’s all. Thanks!

I’ve processed your answers, and here is your result.

​

Chances you are…

100%

Insights Delivery

Your challenge is striking a balance between quality insights and the visual appeal of your map.

You believe that storytelling is the best way to communicate complicated results of data analysis comprehensively.

100%

Presenter

You're preparing a presentation to align vision between multiple stakeholders. You use personas to explain who you are targeting with your marketing campaigns, and you use customer journeys to communicate a big picture with all touchpoints and budgets for each stage.

You live in PowerPoint and you use it to put together all sorts of reports including highlights from customer journey maps and personas, market research, competitors overview, etc.

100%

Pre-Sale Pro

You use customer journey maps to pitch your ideas to your client or team and to make sure everyone understands the changes you propose. The stakes are high, the audience is demanding, and so the way your map looks is a make-or-break factor.

Your maps must have good visuals such as interface screenshots, photos, flow diagrams, etc. as they will be used for development.

100%

Sense Maker

You have gone through the post-it notes, whiteboard, and spreadsheet phase; they worked okay, but clean design helps you understand areas of opportunities faster.

Your goal is to get from quantitative data to quality insights and to find the patterns to improve your product/service.

100%

Automator

You want to target your market more efficiently and need to learn more about your customers.

You have a well-defined set of success metrics (e.g. to increase the number of leads) and you're looking for a way to design and execute all sorts of marketing campaigns. Measuring KPIs, A/B testing, and omnichannel campaigns are your jam.

100%

Producer

You make customer journey maps collaboratively during workshops and turn insights into epics/stories that you and your team will bring to life. You track progress and keep your map up to date (or at least try to).

You want to communicate ideas quicker and keep everyone in the loop.

You can share the results with your friends.

That was an example of how the Academy works.

Virtual characters will ask you questions, share CJM basics, give you tasks, and provide you with feedback on them.

​

Our first course, CJM Fundamentals, will take you from A to Z through all the steps you need to master customer journey mapping. This interactive course is packed with real data samples and practical exercises, making learning fun.

​

Are you ready to start?